Apple Cuts iPhone 5 Component Orders in Half Due to Weak Demand


iphone 5s display 2013

The Wall Street Journal reports sources have told them that Apple has been cutting its orders of the iPhone 5 display in half. This report is due to low demand of the screen and other components used in the iPhone 5. Apple has recently switched component suppliers, so it could be because of the change, or it could be that the company is getting ready to unleash a new device.

Apple’s orders for screens for the January-March quarter, for example, have dropped to roughly half of what it had previously planned to order, two of the people said. The U.S. company has also cut orders for components other than screens, according to one of the people.

Recent reports from analyst Brian White speculate that Apple will be releasing an improved iPhone 5S in June 2013. The iPhone 5S is rumored to come in multiple colors as well as two different display sizes, making one the higher-end model and the other the low-end iPhone 5S. Apple cutting display and component orders to “roughly half” could mean that the company is getting ready to order new screens for the iPhone 5S for a Spring launch.

While we don’t know when the company will be releasing the next iPhone, either the end of Spring or in the Fall, we are closely monitoring the rumors, leaks and reports on the device.

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About Phil Synowiec