As we all know, T-Mobile is the one of the only main US carriers that does not carry the iPhone. In order to compensate for that, they are announcing “Bring Your Own iPhone” which is where you bring in an unlocked GSM iPhone, and can be setup with their “blazing fast 4G” HSPA+ network with an unlimited data plan.
T-Mo’s VP of Marketing, Suzanne Lowry, took the company’s public blog and announced the new service that they will be offering at all of their US retail stores. They also boast about having more than 1 MILLION iPhones running on their network currently.
Beginning September 12th (familiar date, anyone?), you will be able to bring in your unlocked iPhone 3GS, 4, and 4S and allow it to be used on their network.
Another good marketing skill on their part is allowing you to purchase their UNLIMITED data plan for just $69.99 which includes unlimited Talk and Text, and comparing it to AT&T’s Unlimited Text, Talk, and 5GB data plan, and you would save $50 by switching to T-Mo.
Here’s an excerpt from the blog post:
beginning September 12th, we’re stepping up our efforts to attract customers with unlocked iPhones to T-Mobile. Each of our branded retail stores will receive an iPhone 4s demo unit and our sales staff will start training to help customers set up their compatible iPhone. We’re also developing iOS versions of helpful T-Mobile applications like T-Mobile myAccount, T-Mobile Visual Voicemail and T-Mobile TV (we already offer an iOS version of our popular Bobsled application). Finally, we’ll begin testing incentive offers in select markets and (in all markets) marketing the benefits of bringing an unlocked iPhone to T-Mobile, including:
- Unlimited data: T-Mobile offers worry-free, unlimited nationwide data.
- Cost Savings: Customers with unlocked iPhones can save $50/month compared to AT&T*.
- Nationwide coverage that’s only getting better: T-Mobile’s voice network reaches 96% of all Americans, and later this year, as we transform our network, introducing 4G (HSPA+) service in our iPhone-compatible spectrum, these unlocked iPhones will get a significant speed boost where these improvements are available.
They also touch on their 4G HSPA+ network, which is now in cities like Seattle, Las Vegas, Washington DC and the New York metro area, and will be expanding throughout the year.
Before bringing your iPhone to the T-Mobile store, be sure to read the fine print:
Verizon and Sprint iPhones will not work on our network; other iPhones may have limited functionality.See stores for details. iPhone is a registered trademark of Apple, Inc.
Just a reassurance to those who wanted to bring any ol’ iPhone to a T-Mo store.
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